Email Marketing Templates - Web Version
Introduction:
In order to grab attention and entice opens, I start with a catchy subject line like “Should You Think Harder About QACA Safe Harbor?”
Personalizing the email through welcoming imagery and addressing the recipient by name adds a human element. To set the tone of the email I use language such as, “Wellness Wednesday, Wine Wednesday, Willpower Wednesday -- However your day is going..", a
Body:
Incorporating visual elements and short paragraphs within the body of the email make it easy for scanning. Using relevant images I aim to capture attention while enhancing understanding.
Closing:
To leave a lasting impression, I conclude with a strong call to action encouraging the reader to take the next step. Whether it’s downloading the My Benefits 1-Pager or visiting the website, there is a link provided.
Reinforcing the My Benefits branding I include both logos at the bottom of the email with their motto "We bring it all together for you".
Email Marketing Templates - Mobile Version
Mobile Optimization:
Mobile optimization is essential for marketing emails, as most users access them on smartphones. A mobile-friendly design improves user experience, boosts engagement rates, and increases conversion by making calls to action easy to follow. Prioritizing mobile optimization ensures effective email marketing in today’s mobile-centric environment.