Digital Marketing

I strategically designed each of My Benefits' landing pages to drive outcomes for their targeted audience, streamline user experience, and enhance the effectiveness of marketing campaigns by converting visitors into leads.

Developing and executing a comprehensive blog strategy, I successfully positioned My Benefits as a trusted resource within the retirement plan industry. I consistently produced targted content that resonated with key audiences, significantly increasing organic website traffic.

When creating social media content I aim to build an evergreen online presence through strategic posting and effective engagement.

Below are a mix of personal and professional social media profiles I have managed.

Utilizing tools such as Hubspot, I developed an email marketing campaign for My Benefits. The goal of these campaigns was to nurture their existing advisor relationships while forming new partnerships with My Benefits within the retirement plan industry.