LinkedIn:
Utilizing LinkedIn enabled Williams | Elleby to network with industry professionals, share insights, target ads, and showcase expertise, enhancing credibility and attracting potential clients effectively.
For the Williams | Elleby Facebook I took advantage of features like Facebook Live and Stories to connect with their target audience in different ways and keep content dynamic.
I followed the same content calendar as their Instagram and Twitter with similar posts catered to their target audiences.
For a smaller firm the Facebook page has an above-average following of 1,599 and 1,548 page likes.
Instagram:
Implementing a targeted social media strategy for the Williams | Elleby personal injury law firm grew their following from 781 to 1,391 on Instagram.
Showcasing their customized engagement I utilized profile highlights to show practicing attorneys, involvement within the community, YouTube clips, testimonials and blogs.
The Williams | Elleby Twitter account had a goal of growing their following so I created a hashtag strategy and posted content daily to better align with Twitter's algorithm and maximize engagement.