My Benefits previously had a 3-page website with inconsistent and outdated design elements making it hard to navigate. There was neither measuring nor tracking of website analytics.
I gave My Benefits a full brand refresh with updated logo designs and brand guidelines creating brand consistency. Implementing a consistent theme with a blog and SEO strategy allowed me to increase user engagement through brand recognition, internal linking and keyword optimization. Integrating Google analytics into the backend allowed me to begin tracking and measuring website traffic.
I increased website traffic by
I increased social traffic
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