My Benefits Website
The Challenge
The Challenge
The Challenge
The previous My Benefits website consisted of 3-pages (About page, Services page and Contact Us page) which contained outdated design elements and confusing navigation. There was no ability to measure nor track website analytics.
The Strategy
The Challenge
The Challenge
Giving My Benefits a full brand refresh consisted of updating logo designs and the creating brand guidelines. I implemented a consistent theme throughout he site and introduced a blog strategy utilizing internal links and SEO. To track and measure website growth, Google analytics was connected on the backend.
The Results
The Challenge
The Results
From 2023 to present day, user traffic has increased by 10% with new users increasing by 12%. The average engagement rate has increased by 5 seconds from 2023.
The top performing pages are the Homepage, Blog, and Contact Us. Since 2023 the homepage users have increased by 21% with views by 7%, blog users by 19% with views by 8%, and contact us by 42% with views by 66%.
Snapshots of My Benefits Website
